We worked with A-Trak’s music label, Fool’s Gold, to create social media content that captured the brand identity’s energetic and eclectic style. Founded in 2007, Fool’s Gold quickly became a tastemaker in hip-hop and electronic music, launching careers and bridging underground sounds with mainstream culture. We produced event recaps, music videos, and promotional visuals that resonated with the label’s audience. Our focus was on blending dynamic editing with bold graphics to enhance engagement across platforms while ensuring all content stayed true to Fool’s Gold’s distinct brand identity.